The Digital Traffic Brain

Using AI to reshaping our traffic landscape

Watch 🦈: https://www.youtube.com/watch?v=OYwddm7-hRc

Reflecting on the whirlwind experience on TVM’s Shark Tank, where my vision for a revolutionary Artificial Intelligence (AI)-powered traffic management system was met with a humbling endorsement, I feel filled with a sense of profound responsibility and exhilaration. Securing €1.3 million in funding from the esteemed Mark Bajada, a top entrepreneur whose values and principles echo my own, has been a validating milestone. Mark’s journey as a self-made man, his entrepreneurial spirit, and his commitment to innovation and ethical business practices resonate deeply with my philosophy.

As the former Mayor of Valletta for more than a decade and a lifelong advocate for responsible stewardship, I have always believed in making the most of every process and squeezing every ounce of potential for the benefit of the community. This belief is the cornerstone of the Digital Traffic Brain project. Yes, there are multiple solutions to traffic, and our project is one of them. However, the difference is that rather than advocating lengthy and costly infrastructural improvements, we can gather the lower-hanging fruits by optimising and improving what we already have using AI.